At BAEMIN, I'm leading the Product designer and UX team to drive product outcomes. I have been working directly on some initiatives to improve the experience, the product or business metrics
By combining UX Research and Data, we tried to segment our user base and provide them different touchpoints to browse and search for their desire food.
Read this caseEnhance the flow Rating & Review in order to provide better information and insights about a merchant to customer. This helps customer order food more confident and easier
Read this caseUsing Heuristic review and Competitor analysis to resolve a problem at BAEMIN registration and onboarding flow
Read this caseWe aim to provide better experience by reduce the rate of correcting the delivery location address
Read this caseLed many design projects for Big banks in Vietnam
Design web application for the internal wiki of Standard Charter bank
Read this caseLeading the UX and product design process, managing a team of 5 designers contributing to this project, from hand-crafting icons to prototyping and screens-by-screen designing.
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