Lead UX Design, Lazada (Regional)
Visit company siteBiggest E-commerce platform acquired by Alibaba in 2018, operating in Singapore, Indonesia, Malaysia, Vietnam, Thailand, Philippines.
I worked at Lazada techhub from 2014 to 2018, where I designed the User experience for the end users on both mobile and web platform, across all 6 markets in Southeast Asia.
I had a chance to work with Alibaba design team to revamp the design and UX
Some notable impact:
- Increase basket size by provide difference function for different user cohort
- redesign the mobile app that helps increase the user retention and engagement
Works at
Lazada Regional
Improve baskets size – a hypothesis driven design approach
How we (the product team at Lazada) solved business problems (reduce shipping cost handled by Laz) by understanding customer’s motivation and looking at the customer data, following their journey and give them the right information at the right time.