BAEMIN

Product Design Manager cum UX Lead, BAEMIN

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BAEMIN is an lifestyle platform by Woowa Brothers Vietnam, a member of a joint venture between Woowa Brothers and Delivery Hero – the world's leading local delivery platform, providing services in more than 50 different countries.

I joined BAEMIN since November 2020 with the responsibility to manage and lead the Product designers. Our team was young and enthusiast, reckless but passionate about deliver the best design solution to drive the business outcomes and solve the user problems.

My Responsibilities

Understand the needs of the product to grow the team talents by: recruiting the right skillset to support the whole team; creating the space for product designers to self develop and make impact.

Build a diverse team of Product Designers, UX Writer, Design Engineer, UX researchers.

Initiate and set the right methods to measure User experience, incorporate research practices in Product development cycle

Be hands on and solve many difficult product design challenges to solve business problems

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Works at

BAEMIN

Reduce order cancellation rate at Order due to wrong delivery location

We aim to provide better experience by reduce the rate of correcting the delivery location address
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Redesign the Registration and Onboarding flow of BAEMIN to reduce drop rate

Using Heuristic review and Competitor analysis to resolve a problem at BAEMIN registration and onboarding flow
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Enhance Rating & Review flow

Enhance the flow Rating & Review in order to provide better information and insights about a merchant to customer. This helps customer order food more confident and easier
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Get in touch

Contact me at my personal email: thaitruonglam@gmail.com
I'm happy to meet in person for a coffee or small chat about anything related to product, UX, design.