What I did
This is a project I worked at Aleph.
Leading the UX and product design process, manage a team of 5 designers contributing to this project, from hand-crafting icons to prototyping and screens by screens designing.
- iPad & Tablets
Vietinbank wants to engage their customers more with their loyalty programs and benefits, provides customer a better way to manage their digital banking account with the improvement from iPay Application.
- Redesign of current iPay app.
- Create a new concept: Vietinbank Lifestyle – a loyalty and lifestyle app together with seamless mobile banking experience that helps customer use their loyalty points to buy, get discount and offers from various exclusive merchants
- The main functionalities focus on promoting lifestyle use cases and digitising payments which ultimately helps all types of users save time and remove cash friction
- Choosing a new style
- Rebuild the color shades
- Choosing the typeface
- Explore different concepts
- Set out the new design solution
- Work with Vietinbank team to redesign all iPay features.
- Design the new Lifestyle product.
- Create a design system
- Rework the icons, visual language.
Design the icon style
What we've achieved
Got a lot of great feedbacks on iOS Appstore and Play Store