What I did
This is a project I worked at Aleph.
Leading the UX and product design process, manage a team of 5 designers contributing to this project, from hand-crafting icons to prototyping and screens by screens designing.
Design for:
- iOS
- Android
- iPad & Tablets
THE BRIEF
Vietinbank wants to engage their customers more with their loyalty programs and benefits, provides customer a better way to manage their digital banking account with the improvement from iPay Application.
THE APPROACH
- Redesign of current iPay app.
- Create a new concept: Vietinbank Lifestyle – a loyalty and lifestyle app together with seamless mobile banking experience that helps customer use their loyalty points to buy, get discount and offers from various exclusive merchants
- The main functionalities focus on promoting lifestyle use cases and digitising payments which ultimately helps all types of users save time and remove cash friction
Visual Exploration
- Choosing a new style
- Rebuild the color shades
- Choosing the typeface
Design Exploration
- Explore different concepts
- Set out the new design solution
Design
- Work with Vietinbank team to redesign all iPay features.
- Design the new Lifestyle product.
Design System
- Create a design system
- Rework the icons, visual language.
Visual Exploration
Color rework
Typeface Selection
Design the icon style
Design
What we've achieved
Got a lot of great feedbacks on iOS Appstore and Play Store
You can try the live version on App Store and Play Store
