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Dec 2014 – Apr 2018
Biggest E-commerce platform acquired by Alibaba operating in Singapore, Indonesia, Malaysia, Vietnam, Thailand, Philippines.
- Be responsible for the User experience of the product, especially the Product Page vertical.
- Mentoring junior designers.
- Conduct UX Workshop with Stakeholders, Business Sponsors and Product Managers to shape, control and enforce processes, improve efficiency.
- Drive user-centered design process between stakeholders and product team.
- Conduct Qualitative Study and User Testing to understand problems and validate design solution.
My works at Lazada
Shipping Fees Transparency on Lazada Indonesia
In this article, I will share about how we (the product team at Lazada) solved business problems (reduce shipping cost handled by Laz) by understanding customer's motivation and looking at the customer data, following their journey and give them the right information at the right time.