Lead UX Design, Lazada (Regional)

Lead UX Design, Lazada (Regional)

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Dec 2014 – Apr 2018

Biggest E-commerce platform acquired by Alibaba operating in Singapore, Indonesia, Malaysia, Vietnam, Thailand, Philippines.

  • Be responsible for the User experience of the product, especially the Product Page vertical.
  • Mentoring junior designers.
  • Conduct UX Workshop with Stakeholders, Business Sponsors and Product Managers to shape, control and enforce processes, improve efficiency.
  • Drive user-centered design process between stakeholders and product team.
  • Conduct Qualitative Study and User Testing to understand problems and validate design solution.

My works at Lazada