Vietinbank iPay Lifestyle

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What I did

This is a project I worked at Aleph.

Leading the UX and product design process, manage a team of 5 designers contributing to this project, from hand-crafting icons to prototyping and screens by screens designing.

Design for:

  • iOS
  • Android
  • iPad & Tablets

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THE BRIEF

Vietinbank wants to engage their customers more with their loyalty programs and benefits, provides customer a better way to manage their digital banking account with the improvement from iPay Application.

THE APPROACH

  • Redesign of current iPay app.
  • Create a new concept: Vietinbank Lifestyle – a loyalty and lifestyle app together with seamless mobile banking experience that helps customer use their loyalty points to buy, get discount and offers from various exclusive merchants
  • The main functionalities focus on promoting lifestyle use cases and digitising payments which ultimately helps all types of users save time and remove cash friction

Visual Exploration

  • Choosing a new style
  • Rebuild the color shades
  • Choosing the typeface

Design Exploration

  • Explore different concepts
  • Set out the new design solution

Design

  • Work with Vietinbank team to redesign all iPay features.
  • Design the new Lifestyle product.

Design System

  • Create a design system
  • Rework the icons, visual language.

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Visual Exploration

Color rework

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Typeface Selection

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Design the icon style

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Design

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What we've achieved

Got a lot of great feedbacks on iOS Appstore and Play Store

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You can try the live version on App Store and Play Store

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